Market Study Hotel, Condotel and Second Home Residences - Cam Ranh, Vietnam

Project A Mixed-Use Project Client Non-disclosed Site Area 11 Ha Location Cam Ranh, Khanh Hoa Province, Vietnam Services Market Study, Development Recommendations and Feasibility Study

The Challenge

Our client is a local bank with a strong track record in the commercial banking industry. The project was their first hospitality development at that time. The client required a consultant to help them understand the hospitality market in Nha Trang and Khanh Hoa Province, the trend in supply and demand, as well as market risks and opportunities in order to make the right investment decision. The client questioned: Which segment should they develop? What types of product?

Our Solution

Alternaty identified the segments with high competition taking into consideration the anticipated future supply. Alternaty also uncovered the opportunity in the segment that meets client’s strategic investment goal. The ultimate focus was to avoid the crowd and develop a lifestyle resort with affordable residential products suited for the mass market. With deep knowledge of hotel and resort market dynamics, Alternaty submitted various development options and analysis. Risky options were thus eliminated. The assignment also considered market conditions, products featuring both sales and operational characteristics and proposed suitable management options.