Sale Planning for Laguna Park Lang Co – Thua Thien Hue, Vietnam

Project Laguna Park Lang Co Client Banyan Tree Holdings Limited Site Area N/A Location Thua Thien Hue Province, Vietnam Services Sales and Marketing Strategy, Selling Agent for International Market

The Challenge

The world class integrated resort project consisting of Bayan Tree Resort, Angsana Resort and Laguna Park Residences was experiencing a slowdown in sales of its branded residences and requested Alternaty to tap new markets, including organising sales events in international markets.

Our Solution

Alternaty devised a detailed sales and marketing strategy comprising of 3 separate events. The high profile events were targeted at High Net Worth Individuals, where Alternaty conducted presentations of the Vietnam real estate market and introduction of the project.

1 exclusive event was organized in HCMC that targeted a new source of potential buyers who were predominantly golfers by utilising Alternaty’s exclusive investor networks.

1 exclusive weekend event was organised in Hong Kong, targeting local high income earners as well as expats.

1 exclusive weekend event was organized in Shanghai, at the Shangri-la Hotel targeting exclusive clients of a very high end interior décor firm. The highlight of the event was a 10 course VIP dinner and wine pairing during which Alternaty presented the Vietnam real estate market and introduced the project.

Several sales were achieved.